spear of destiny

Arby’s and Their Brilliant Targeting of Fandom

I don’t think I’ve eaten at Arby’s since I was in college. I liked their little meat and bread balls when I was kid too but never really frequented the establishment much.

Since college, the chain got associated with nerdom as a cheap and easy place to go eat fast food. I wish I knew the mechanics of how that happened but I was too busy being cool and working on the internet in it’s early days to get wrapped up in it.

Fast forward to the days of Facebook being the home for many brand campaigns and you get to the real genius of Arby’s social media marketing. They clearly know their audience and know how to make a connection with that audience.

They have many segments targeted by their content; they have posts for sports people, hunters, and military people. Since I’m a geek, those are the ones I’m going to show you. They got my attention with this ad targeting anime fans. Targeting old-ish school fans at that – Neon Genesis Evangelion is over 20 years old at this point.

Shinji and Arby's

If you get the reference, you understand the 50 shades of awesome that are shown in one picture.

For gamers, they have a few that are really cool but I like this Metroid video created using food wrappers:

Who else caters to fandom well on the internet?

LA Traffic

5 Insights from Driving in Los Angeles Traffic 

I’m not much of a driver, never really have been. When I got a job back in 2016 that necessitated a car, I got one of those too but it’s not my favorite activity. People in LA think they are fantastic drivers… but no….

Here are few things I’ve learned in my year of daily driving in LA rush hour traffic (yes, I’m subtracting the time I was in the hospital and after when I wasn’t driving):

  1. If someone leaves a big gap between their car and the one in front – 9 times out of 10, they are looking down at their lap and on the phone
  2. Don’t be an asshole – there is a good chance the cars around you will be close by for your entire commute, no matter how many fancy, tight lane changes you make
  3. There are a minimum of three wrecks on the 101 in any rush hour period – breathe and keep inching through the stupidity surrounding it
  4. Yelling at the cars around you doesn’t help the situation but sometimes it makes you feel better
  5. Singing along with the radio helps pass the time more quickly

The time it takes to navigate my way across Los Angeles every day. In 2016, the drive lasted 45 minutes but it 2017 the length of time has exploded and it can take up to 2 hours to get home. I’m not sure what has made the traffic worse, but it definitely is getting worse by the day. KPCC has a great list of the worst bottle necks in LA – you should check it out if you drive here or plan to drive here.

My Hero Academia

My Hero Academia

My Hero Academia is a cute show. I’ve been watching since is started on VRV earlier this year. In all honesty, I didn’t want to watch it at first as it seemed kind of dumb, but  the Mr. convinced me that I should give it a try. I was hooked after one episode. Here is the synopsis from Funimation:

In a world where eighty percent of the population has some kind of super-powered “quirk,” Izuku was unlucky enough to be born completely normal. But that won’t stop him from enrolling in a prestigious hero academy. Now, the promising freshman class is making its debut at the world-renowned U.A. Sports Festival! It’s Quirk versus Quirk as our young heroes face off in the ultimate showdown.

The main character’s devotion to Quirks, even though he’s totally normal, is pretty amazing.

Izuku Midoria, the main character

post work out goofy face

Jillian Michaels is My Hero

I’ve talked before about how working out is now a part of my daily life. Jillian Micheals is part of the reason why.  I normally don’t like the ladies who feature in work out DVDs, in general they focus too much on saying things like “you can do it, just keep pushing” and being overly cheery. That does not motivate me….

You probably know her from the Biggest Loser but I had barely heard of her before I bought the DVDs. I react positively to her tough love style but what I like about Jillian Michaels is that she encourages you to focus on WHY you are doing these exercises and how it will make you look and feel AFTER you’ve sweat yourself to the edge of collapse.  She also offers options in the work out to lessen the impact or stress on your body (if you need to), which was really helpful for me when I started.

I find her so much more inspiring that most women – I’ve read a couple of interviews with her and she seems to be really blunt, which I like, but also cares about people too.

It’s not about perfect, it’s about effort.

I’ve done both the beginner shred and the killer body videos. Check them out for a change in your routine, or get a routine if you don’t have one already.

MAC shadow palette

MAC Attack! I fixed my make up

One of the many things I’ve done to get things back to normal is sort my skin care and make up regimen. Skin care I’ll talk about later, I wanted to talk about my insanely awesome experience with MAC cosmetics.

Before I got sick, I was in rut. I had barely changed my make up since I moved to California (or maybe even before that). Super Boring!! You can see one of my last photos from before my illness in other places on this site.

So a few months ago, I decided to go all out and do a complete update. I’ve used some MAC products before (powder, eyeliner and mascara) but never had a full make over.

WOW! It was a GREAT experience and I HIGHLY recommend it!

I scheduled an appointment at a location with a private room for the makeup lessons (because I knew I’d need to take my wig off). I specifically requested that they do a “how to” so I could refresh my look with, not only new colors but techniques as well. The lady I worked with at the Beverly Hills location was AMAZING! (shout out to Koah!)

The whole thing was a big ding on my pocket book but I planned ahead, knowing that if I was going to update my whole look, I was going to spend a lot.

The appointment itself cost $90 for a 90 minute lesson. I had the “MAKEUP LESSON IN 90 MINUTES” session but I ended up there for over 2 hours, my make up artist and I were having so much fun and I booked at the end of the day.

You get a discount on the products you buy after the session so…

A post shared by malinda (@malindahlloyd) on

Yeah – I kinda went a little nuts.

Here I am post make over, in a “night” look:

Final Night Look
Image (c) L.M.Lloyd

aside from the base make up products, I splurged on a whole new set of eye shadow colors:

MAC shadow palette

The top center color is more black, and less purple, in real life. The shades are so pretty in person. The bottom row gets a major workout for my “work” look and after a few months, the bottom right is pretty close to being used up, since it’s the primary color I use.

My make up lesson was so thorough that the next day, I had no trouble getting my make up done. It took some time because I wasn’t used to the techniques, but I’ve whittled that time down significantly in the last few months.  Check it out:

first attempt at MAC technique

Have you ever tried their classes?





So much has happened…

what a differennce a year makes

Moofia! Tokidoki + Fred 62

Breakfast this weekend turned from trying a new place to happy, happy land when we arrived at Fred 62. They were overtaken by Tokidoki!! The food was really great but the service a little slow. We will definitely be going back for munching later, though.

It was a very Japanese style pop up restaurant with a Tokidoki set menu and swag for purchase.

I got a blind box toy and a t-shirt. Let’s just say, “breakfast was extra pricey today.” The t-shirt was $20 and the blind box toy, $8.

I also got a Fred 62 + Tokodoki sticker





shiny chariot magic festa poster

Little Witch Academia

I took a little bit of a hiatus from anime after my last trip to Japan in 2015 so I’m a little behind on series. I’ve slowly been catching up with the help of VRV and Netlix.

I really enjoyed Little Witch Academia on Netflix. It’s really sweet story of a girl coming into her own at school. Granted – the school is a little unusual and it is definitely an adventure for our main character, Akko. She wants to be a witch that makes people happy just like her hero, Shiny Chariot.

akko as a teen and as a kid in witch outfit


Instagram Hates VPN, Except When It Doesn’t

I have two Instagram accounts that I use to experiment with content and their algorithms. I started running a VPN on my phone after some of the big data breaches as an added layer of security for myself.

With the app update on September 18, 2017, I began to see errors when I tried to like images in one account. I thought it was a fluke, since I could like pictures in one of the two accounts. But after further testing, it became clear that the error pertains to a specific account and only when I have VPN turned on.

It is very interesting to me that one account has the error but my other account does not. I’m using one app on my phone where I’m logged in to both accounts.

I didn’t receive a notification that my account was dinged for any reason, just this pop up after liking a photo:

I submitted a support comment and the issue cleared for a day or two but the pop up showed up again pretty quickly. I’ve complained on Twitter, Facebook, and even Instagram itself to no avail.

Do bots use VPN? Is that why I’m being blocked?

First world problem for sure, but when part of what you do for a living is social media – it makes a difference.


Green Cat

Learning to Airbrush

My husband and I embarked upon a project to learn how to collaborate creatively. We started building and painting a large scale model of the Neo Zeong from one of the Gundam TV series. I hopped right in and started painting – I’ve been sharing pics along the way on Instagram. With my new found skills and some nudging from the Mr., I decided to take on a smaller scale project. I ran across this guy while at the Dick Blick art supply store near us:

I’m not a huge fan of this particular green and almost didn’t buy it. As I was humming and hawing over the purchase, Husband leaned over and said, “you could paint it.” And lightbulbs went off… I have a TON of pink airbrushable paint from a project I never finished. So, once we got it home it was a matter of figuring out the material which proved to be quite easy. At first, we thought it was polystone but nope! The cat is plastic! Once we figured out the composition, there are a ton of ways to peel the paint. Husband has some paint stripper for clearing off plastic car parts, which worked like a charm. Bubbling off the paint:

After one coat:

The paint stripped off nicely after a few coats of stripper and I was able to primer the kitty with some Mr. Surfacer.

The airbrush took about 5 refills to get the cat covered but it’s nicely coated.

I put in a few more details with a Gundam Marker to make the M pop.